{"product_id":"be-curly-primer","title":"Be Curly Primer","description":"\u003ch3 class=\"product-full__name at-h1__typography mobile-small-hidden\"\u003e\u003cspan\u003eSilicone-free curl primer creates the perfect foundation for styling by detangling and smoothing curls and coils. Seals the hair cuticle to reduce frizz in high humidity for 24 hours.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"product-full__rating\"\u003e\n\u003cdiv class=\"product-full__review-snippet review-snippet reviews-processed\" id=\"pr-reviewsnippet-127126-1783088606529\" data-pr-component=\"ReviewSnippet\" data-pr-page_id=\"127126\" lang=\"en\" data-pr-mounted=\"true\"\u003e\n\u003cdiv class=\"p-w-r\"\u003e\n\u003csection data-testid=\"review-snippet\" class=\"pr-review-snippet-container\"\u003e\n\u003cdiv class=\"pr-snippet-stars-reco-inline pr-snippet-compact\"\u003e\n\u003cdiv class=\"pr-snippet-stars-reco-stars\"\u003e\n\u003cdiv class=\"pr-snippet\"\u003e\n\u003cdiv class=\"pr-snippet-stars-container jquery-once-1-processed\"\u003e\n\u003cdiv class=\"pr-snippet-stars pr-snippet-stars-png\" role=\"img\" aria-label=\"Rated 3.9 out of 5 stars\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"pr-questionsnippet\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eLightly mist clean, damp hair. Do not rinse. Style as usual.\u003c\/p\u003e\n\u003cp\u003eREGIMEN\u003cbr\u003eTight curls and coils:\u003cbr\u003e•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel\u003cbr\u003e•Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel\u003c\/p\u003e\n\u003cp\u003eWavy and loosely curly hair: \u003cbr\u003e• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream\u003cbr\u003e• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs\u003c\/p\u003e","brand":"Estee Lauder","offers":[{"title":"Default Title","offer_id":53106580652342,"sku":null,"price":54.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/5286\/5590\/files\/ShopifyProductimages-2025-10-22T142230.796.png?v=1761157373","url":"https:\/\/thatchandfringeshop.myshopify.com\/products\/be-curly-primer","provider":"Thatch \u0026 Fringe","version":"1.0","type":"link"}