{"product_id":"oribe-hair-alchemy-fortifying-treatment-serum","title":"Hair Alchemy Fortifying Treatment Serum","description":"\u003cp\u003eDiscover hair’s ultimate strength. This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrevents breakage and hair fall caused by brushing and styling, encouraging length over time\u003c\/li\u003e\n\u003cli\u003eForms a scaffold around each hair fiber to protect from external aggressors\u003c\/li\u003e\n\u003cli\u003eReinforces and strengthens fragile hair from the inside out\u003c\/li\u003e\n\u003cli\u003eHydrates strands, locks in moisture and enhances softness\u003c\/li\u003e\n\u003cli\u003eImproves the tensile strength and elasticity of each hair strand\u003c\/li\u003e\n\u003cli\u003eProvides 450° F heat protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pdp-50-50-block-title typography-heading typography-heading--4\"\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"pdp-50-50-block-richtext typography-body typography-body--2\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp class=\"typography-body typography-body--2\"\u003eWork a small amount into damp or dry hair to strengthen. Style as usual. Can also be used as an overnight treatment.\u003c\/p\u003e\n\u003cp class=\"pdp-50-50-block-title typography-heading typography-heading--4\"\u003e\u003cstrong\u003eRESULTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"pdp-50-50-block-richtext typography-body typography-body--2\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp class=\"typography-heading typography-heading--3 typography-heading--3-italic\"\u003eHair Alchemy Shampoo, Conditioner, and Fortifying Treatment Serum\u003c\/p\u003e\n\u003cp class=\"typography-body typography-body--2\"\u003eHair is 2.9x more elastic and 133% stronger*\u003c\/p\u003e\n\u003cp class=\"typography-body typography-body--5\"\u003e*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner, and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":54166256124214,"sku":null,"price":85.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/5286\/5590\/files\/Screenshot2026-06-28at6.21.59PM.png?v=1782685378","url":"https:\/\/thatchandfringeshop.myshopify.com\/products\/oribe-hair-alchemy-fortifying-treatment-serum","provider":"Thatch \u0026 Fringe","version":"1.0","type":"link"}