{"product_id":"premiere-concentre-decalcifiant-ultra-reparateur-hair-treatment","title":"Première Hair Treatment","description":"\u003ch2 class=\"c-product-main__subtitle\"\u003eA dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe first pre-shampoo treatment that removes calcium and fully repairs all types of \u003c\/span\u003e\u003cb\u003edamaged hair.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHard water\u003c\/b\u003e\u003cspan\u003e with \u003c\/span\u003e\u003cb\u003ecalcium\u003c\/b\u003e\u003cspan\u003e can further damage already delicate dry, over-processed \u003c\/span\u003e\u003cb\u003eor bleached hair\u003c\/b\u003e\u003cspan\u003e. Because it’s more porous, damaged hair absorbs 3 times more calcium than natural hair. This treatment’s concentration of pure acids has a dual action: it decalcifies hair from this calcium overdose, and repairs it from the inside out, restoring hair strength, and reversing its stiff, dull appearance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith its transparent gel texture, this brilliant \u003c\/span\u003e\u003cb\u003ehair savior\u003c\/b\u003e\u003cspan\u003e dramatically repairs persistent damage, reconnecting broken keratin \u003c\/span\u003e\u003cb\u003elinks\u003c\/b\u003e\u003cspan\u003e to reinforce \u003c\/span\u003e\u003cb\u003ehair strength\u003c\/b\u003e\u003cspan\u003e and structure. Hair is left stronger, healthier-looking, and shinier – as if renewed. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cb\u003eStep 1:\u003c\/b\u003e\u003cbr\u003eApply generously on wet lengths before shampoo and massage throughout.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStep 2:\u003c\/b\u003e\u003cbr\u003eLeave on for 5 minutes. Don’t rinse.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStep 3:\u003c\/b\u003e\u003cbr\u003eLayer Première Bain directly on top to maximize efficacy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStep 4:\u003c\/b\u003e\u003cbr\u003eRinse and follow with Première Fondant or Mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":53106587304246,"sku":"ABC","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/5286\/5590\/files\/ShopifyProductimages_9.png?v=1760805876","url":"https:\/\/thatchandfringeshop.myshopify.com\/products\/premiere-concentre-decalcifiant-ultra-reparateur-hair-treatment","provider":"Thatch \u0026 Fringe","version":"1.0","type":"link"}