Shampure Nurturing Shampoo

Choose the regular size for everyday use, or the 1 L size for your backbar-at-home refill.

Keep it simple with Shampure, a gentle everyday shampoo that cleanses while helping leave hair soft, nourished, and refreshed. This formula is 96% naturally derived.

Key Ingredients
Abyssinian oil helps gently cleanse and provide long-lasting nourishment.

Iconic Aroma
Features Aveda’s signature Shampure aroma, a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain, and ylang ylang.

Free From
Silicone
Parabens
Gluten
Synthetic fragrance
Mineral oil
Petrolatum
Formaldehyde
Animal ingredients